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Market Research Product Manager in Queens, NY at Standard Motor Products

Date Posted: 6/10/2019

Job Snapshot

Job Description

Collect and analyze data on product strategies for automotive product lines using market research processes to determine market potential and profitability. Devise data collection methods, research market and identify new part and coverage opportunities for existing or new product lines. Collaborate with the marketing communication team to help determine effectiveness of product literature, advertising, product sales training and support materials.  Analyze and compare product performance vs. competitive performance.

Job Requirements

Master’s degree in Marketing or Business Administration and 1 year experience as above or as a Product Director of automotive products

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