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Web Content Specialist in Queens, NY at Standard Motor Products

Date Posted: 7/16/2022

Job Snapshot

  • Employee Type:
  • Location:
    Queens, NY
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

If you can answer yes to these 5 questions, we want to talk with you right away.

  1. Can you develop contemporary and engaging content for online publication?
  2. Are you experienced with a current web CMS?
  3. Can you effectively maintain branded content across multiple websites?
  4. Are you an expert in gathering, manipulating and posting compelling digital images?
  5. Can you develop and maintain a schedule of planned updates for multiple websites?


There’s more to this important position, but 5 affirmatives should make you a great fit.


Here are the details.


Marketing Services Department Mission

Provide world class marketing support to SMP sales teams and customers across multiple channels. Develop and implement external marketing programs that provide real value to our channel partners to enhance SMP market leadership.


Primary Relationships and Responsibility

The Web Content Specialist (WCS) is a key member of the Marketing Services team reporting to the Sr. Marketing Services Manager, Engine Management Division and works closely with the in-house creative team and other key departments.


The WCS optimizes and publishes web content across all applicable websites – Corporate, Investor Relations, and Engine Management Division (EMD) brand sites.


SMP now offers a Flexible Work schedule of 3 days in the office and 2 days remote.

Job Requirements


  • Web management – hands-on responsibility for the design, development, and maintenance of the Corporate, Investor Relations, and multiple EMD brand websites
  • Develop and maintain a scheduled update plan to to ensure content is always fresh (homepage imagery, news stories, training calendar events, etc.)
  • Content creation – plan and post original, engaging branded content across all websites
  • Develop clear SEO-driven copy for online publication including integrating content from inter-department collaboration
  • Familiarity with Moz or similar software to view SEO results, recognize trends, and share insights to improve SEO strategy
  • Assist with corporate ADA initiative including converting and posting compliant PDFs to their respective websites
  • Competency with Google Analytics – ability to export reports with trend analysis
  • Maintain eCatalog digital assets – marketing material and support videos
  • Work with 3rd-party translators to update and maintain multilingual sites
  • Stay current on digital trends and innovation


Requirements: Desired Skills and Experience

  • 3-5 years of relevant experience
  • Content Management System proficiency (Umbraco or similar) is required
  • Strong design sense and effective written communicator
  • Ability to develop and manage brand content across multiple websites
  • Superior attention to detail and organization
  • Strong interpersonal skills with the ability to meet deadlines working independently and collaboratively
  • Command of Adobe Photoshop and Acrobat is required. Experience with Microsoft Office, Adobe Illustrator and InDesign is desirable.
  • Experience in the automotive sector is a plus