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Product Manager – Ag and Heavy Duty Product and Brand Management in Greenville, SC at Standard Motor Products

Date Posted: 1/19/2020

Job Snapshot

Job Description

Successful candidate will be responsible for the development of Ag and Heavy Duty Product lines and Brand strategies including our Pollak offering to include: new product development, product marketing, new product introductions, market research, and Original Equipment (OE) research. In addition, you will partner with other internal departments in the engineering, design/development and the testing of new products. 


  • Act as a category expert in your product categories under our Pollak by SMP brand
  • Define new product initiatives while optimizing the ongoing product line for maximum profitability.
  • Define and develop 1-3 year product roadmaps
  • Deliver product introductions on-time and within budget, for assigned product lines
  • Develop and drive brand, product and line strategy
  • Work Closely with the pricing department on new product introductions
  • Work within a cross-functional team through all phases of the product design and development process, manufacturing and sourcing.
  • Represent the “voice of customer" on product teams to assure objectives are met
  • Collaborate with the marketing services team on marketing strategy for assigned products
  • Contribute to new business development efforts, including new category and new channel assessment
  • Evaluate ideas and suggestions for new products, investigate market opportunities and effect on market for present products.
  • Recommend specific and measurable Marketing objectives for product lines in terms of $ Sales, Gross Profits, and Market Share
  • Lead implementation of new product launches outlined in the product marketing plan
  • Partner with operations (forecasting & supply chain) and sales planning to ensure fill rate targets are achieved

Job Requirements

Key Competencies: 

  • Strategic planning
  • Market trends analysis
  • Project Management
  • Good communication skills and ability to communicate with sales team/channel partners
  • Analysis of Market Demand, Market Share and Value Proposition of own products vs  main competitors
  • Manage and execute the introduction of new products

Minimum Requirements: 

  • For this role we are seeking someone with experience in the Ag / Heavy Duty and Construction service and parts industry
  • BA / BS degree or equivalent experience
  • 3 to 5 years product management experience preferred 


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