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Content Marketing Manager in New York, NY at Standard Motor Products

Date Posted: 10/23/2019

Job Snapshot

Job Description

The ideal candidate will demonstrate the ability to take technical material and develop brand storytelling using words, images, and video to engage and motivate customers and prospects. Strong narrative instincts, exceptional communication skills, and the ability to perform as a writer/editor/publisher are mandatory.

Responsibilities

  • Collaborate with a cross-functional team, building strong relationships with Sales, Product and Engineering groups to create dynamic, impactful and differentiated content
  • Develop content strategies and implement to enhance influence of company products and services through a variety of media, including web, digital, video, advertising, social, print, press releases, news stories, sales support material, etc. to a variety of market channels
  • Develop product and marketing video content, working closely with in-house Video Editor, providing editing support when needed
  • Build strategic keyword and SEO-driven content plans with analytic tracking and optimization
  • Work with ad and media planning agencies to create engaging content for digital and print
  • Establish best-in-class storytelling that delivers the right content in the right formats to the proper channels in alignment with business priorities and marketing/communications themes
  • Manage content for multiple brand websites and social media accounts
  • Track performance of digital content-driven campaigns including SEO, SEM, website, email, advertising, social media, etc, and adjust marketing tactics as necessary to meet objectives and deliverables

Job Requirements

Desired Skills and Experience

  • 3-5+ years of relevant experience
  • Exceptional verbal and written communication skills, and good narrative instincts with ability to think and act as a writer/editor/publisher
  • Ability to take technical material and develop brand storytelling using words, images, and video to engage your audience and motivate customers and prospects
  • Help manage brand content and keyword analytics across all applicable social media platforms, including YouTube, Facebook, Twitter, and Instagram
  • Superior attention to detail and organization
  • Strong interpersonal skills with the ability to work independently as well as collaboratively
  • Project management skills to oversee editorial schedules and deadlines for media campaigns
  • Command of Microsoft Office is mandatory – experience with Adobe software, Content Management System (CMS), and marketing automation tools is a big plus

 

 

We offer a convenient location just outside of Manhattan, competitive salary and comprehensive benefits package. For immediate consideration, please email: resumes@smpcorp.com, apply online at: smpcorp.com, or send your resume to: Standard Motor Products, Inc., HR Dept-YL, 37-18 Northern Boulevard, Long Island City, NY 11101. EOE M/F/D/V