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Content Marketing Manager in Queens, NY at Standard Motor Products

Date Posted: 1/16/2020

Job Snapshot

Job Description

Responsibilities

  • Collaborate with a cross-functional team, building strong relationships with Sales, Product and Engineering groups to create dynamic, impactful and differentiated content
  • Develop content strategies and implement to enhance influence of company products and services through a variety of media, including web, digital, video, advertising, social, print, press releases, news stories, sales support material, etc. to a variety of market channels
  • Develop product and marketing video content, working closely with in-house Video Editor, providing editing support when needed
  • Build strategic keyword and SEO-driven content plans with analytic tracking and optimization
  • Work with ad and media planning agencies to create engaging content for digital and print
  • Establish best-in-class storytelling that delivers the right content in the right formats to the proper channels in alignment with business priorities and marketing/communications themes
  • Manage content for multiple brand websites and social media accounts
  • Track performance of digital content-driven campaigns including SEO, SEM, website, email, advertising, social media, etc, and adjust marketing tactics as necessary to meet objectives and deliverables

Job Requirements

Desired Skills and Experience

  • 3-5+ years of relevant experience
  • Exceptional verbal and written communication skills, and good narrative instincts with ability to think and act as a writer/editor/publisher
  • Ability to take technical material and develop brand storytelling using words, images, and video to engage your audience and motivate customers and prospects
  • Help manage brand content and keyword analytics across all applicable social media platforms, including YouTube, Facebook, Twitter, and Instagram
  • Superior attention to detail and organization
  • Strong interpersonal skills with the ability to work independently as well as collaboratively
  • Project management skills to oversee editorial schedules and deadlines for media campaigns
  • Command of Microsoft Office is mandatory – experience with Adobe software, Content Management System (CMS), and marketing automation tools is a big plus

 

 

We offer a convenient location just outside of Manhattan, competitive salary and comprehensive benefits package. For immediate consideration, please email: resumes@smpcorp.com, apply online at: smpcorp.com, or send your resume to: Standard Motor Products, Inc., HR Dept-YL, 37-18 Northern Boulevard, Long Island City, NY 11101. EOE M/F/D/V